New Mexico Highlands University

Introduction to Business

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Introduction to Business Syllabus - . .PDF™

Author/Text:Boone and Kurtz - Contemporary Business

Contemporary Business, 12th Edition
Louis E. Boone | David L. Kurtz
ISBN: 978-0-470-43368-3

TITLE:Contemporary Business (w/Bind-In Web Registration Card)
PUBLISHER:John Wiley & Sons, Incorporated

Email Assignments and Exams to: (please use word processor for essay questons) Note save your work!

- I Dare You to Set Your Own Due Date! -
Exam 1 Word file - Enjoy Life - Past Due
Exam 2 Word file - Enjoy Life - Due date: you set your own deadline!

Assignment 1 Develop and email a one page resume to Dr. Luis Ortiz (PDF for hints)
Assignment 2-State a business you would start, why do you think it would be sucessful, where would you start it, how would you fund it and how will you lead the business and your employees.
Assignment 3-Tell me a few do's and don'ts about interviewing (see PDF for hints)
Assignment 4- Develop business speech for class (enlighten us!)
Assignment 5- In Class Presentation of your speech last Class Meetings

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Course Outline and PowerPoint Presentations

Part 1: Business in a Global Environment.
Chapter 1: The Changing Face of Business.

Chapter 2: Business Ethics and Social Responsibility.

Chapter 3: Economic Challenges Facing Contemporary Business.

Chapter 4: Competing in World Markets.

Part 2: Starting and Growing Your Business.
Chapter 5: Options for Organizing Small and Large Businesses.

Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative.

Chapter 7: E-Business: Doing Business Online.

Part 3: Management: Empowering People to Achieve Business Objectives. Chapter 8: Management, Leadership, and the Internal Organization.

Chapter 9: Human Resource Management, Motivation, and Labor–Management Relations.

Chapter 10: Improving Performance through Empowerment, Teamwork, and Communication.

Chapter 11: Production and Operations Management.

Part 4: Marketing Management.
Chapter 12: Customer-Driven Marketing.

Chapter 13: Product and Distribution Strategies.

Chapter 14: Promotion and Pricing Strategies.

Part 5: Managing Technology and Information.
Chapter 15: Using Technology to Manage Information.

Chapter 16: Understanding Accounting and Financial Statements.

Part 6: Managing Financial Resources.
Chapter 17: The Financial System.

Chapter 18: Financing Management.

Contemporary Business, 12th Edition includes Audio CD-ROM Louis E. Boone - University of South Alabama David L. Kurtz - University of Arkansas ISBN-10: 0324359292  ISBN-13: 9780324359299 784 Pages   Casebound © 2007 Published Student Companion Site Instructor Companion Site

Appendix A: Business Law.

Appendix B: Insurance and Risk Management.

Appendix C: Personal Financial Planning.

Appendix D: Developing a Business Plan.